The Evelyn Sachs Steiner Home for Girls expected to raise $50,000. Instead, it raised $350,000.
How did they do it?
By adding a human touch.
Let me back up …
I recently met Brandon Steiner—the founder and CEO of Steiner Sports Memorabilia and the chairman of the Evelyn Sachs Steiner Home for Girls.
Well, when I received a mass email from Brandon (attempting to raise funds for the Girl’s home), I called him right away.
“Brandon, these emails aren’t effective. In fact, would you let me write your emails?”
Brandon was skeptical, but he agreed to give it a shot.
So why is a credit guy tooting his own horn about his philanthropic endeavors?
Well, I know a lot of you work for nonprofit organizations—or perhaps you sit on the board or volunteer. And I make it my mission to help people with money matters.
So I just wanted to give you a tip about raising money for nonprofits.
When writing fundraising email, the following things are a must:
- The emails must come from a person and not an organization (e.g., Brandon Steiner and not the Evelyn Sachs Steiner Home for Girls).
- The email must ask for only one thing per email. If people are confused about the “call to action,” they won’t take action.
- Emails must tell an emotional story.
- Emails should be text-only … no pretty pictures.
- They must be personalized. Mass emails are a big “no-no.”
When this works for you, email me (or comment below) and let me know!
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